Market Share of Mac Computers in US Grew by 22%, MacBook Air Models Helped Growth
The market for Mac computers in the United States experienced impressive growth in the first quarter of the year, with a 22.4% increase in market share. This surge in Mac sales starkly contrasts the 5% growth observed in the overall US PC market during the same period. The recent introduction of the new MacBook Air models in March appears to be a significant factor in this substantial rise.
US PC Market Overview
According to Canalys, PC shipments (excluding tablets) in the US increased by 5% year-over-year, reaching 14.8 million units in Q1 2024. The consumer and small-to-medium business (SMB) segments were key drivers, each recording shipment growth of over 9%.
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Looking ahead, the PC market is projected to grow by 8% next year, buoyed by two main factors. First, Microsoft’s announcement about ending support for Windows 10 is prompting enterprises to update their systems, suggesting a robust upgrade cycle is underway. Second, the advent of new AI capabilities is expected to drive demand for both new PCs and Apple Silicon Macs. The increasing availability of AI features on devices promises to captivate both consumers and businesses, positioning the US as a leader in adopting AI-capable PCs.
Mac Market Share Growth
Apple’s Mac shipments rose from 1.7 million units in Q1 2023 to 2.1 million units in Q1 2024, marking a 22% year-over-year increase. This growth has given Apple a 14.2% share of the US PC market. The new M3-powered MacBook Air models, launched in March, likely played a pivotal role in driving these numbers.
Looking forward, the anticipated release of Apple Intelligence features later this year, which will require Apple Silicon machines, may prompt a wave of upgrades among current Intel Mac users. This could further boost Mac sales and solidify Apple’s position in the US PC market.
Apple’s remarkable growth in the US PC market underscores the company’s strategic product launches and innovation. With new AI capabilities on the horizon and a significant portion of users poised to upgrade, Apple is well-positioned for continued success in the coming years. For tech enthusiasts and businesses alike, the evolution of Mac products will be an exciting trend to watch.